Top 4 Luxury Watch Brands with Great Resale Value

08 March 2023

If you are someone looking to diversify your portfolio, consider investing in watches rather than equities or cryptocurrencies. Luxury watch investments, however, are risky. It can be difficult to forecast future market values because not all timepieces increase in value. Additionally, you might not know the best brands for a watch with great resale value. That’s where our guide comes in.

As a leading luxurious watch expert in Melbourne with 64 years of expertise and experience in the industry, we’ll help you identify the top watch brands with a high resale value that you can consider investing in.

Tag Heuer

Tag Heuer stands out for its distinctive creativity and durability among the several luxury chronographs and sports watches. Due to the expensive materials used to make the watch, it is one of the desirable watches that can appreciate over time. Possession of Tag Heuer models like the Carrera, Monza, and Monaco can also significantly increase their value to demand.  Because of its reliability and capacity to keep accurate time throughout time, this expensive watch also retains a fair amount of value. This means that when other watches stop working, you can sell a Tag Heuer watch for more money because they are working timepieces. Their popularity raises your chances of making money when you resell them.


The most recognisable luxury watch brand in the world is Rolex, which is true whether you are a watch enthusiast or have little knowledge about watches. Rolex watches are not only extremely expensive but also appreciated in value over time, making them a perfect investment due to their high level of craftsmanship, precision, and style. Of course, their exclusivity is the main reason for this. You can visit one of the Rolex official retailers in Australia if you are considering investing in this luxurious timepiece.


Cartier timepieces create a strong statement by combining form and function to exemplify sophistication. Cartier watches feature slight variances between their sporty-luxe versions and more classic pieces, so you may choose one that matches your personality. A Cartier watch is more than just a functional clock. It is a piece of history that will last forever. These timepieces stand the test of time and may increase in value over time as they become uncommon and sought-after.


When considering making a watch purchase, an Omega watch is a safe bet. The watches have excellent craftsmanship and innovative movements and are reasonably priced. Omega watches are the way to go if you want to buy a timepiece for a manageable sum of money while still getting a fair return on your investment. The Speedmaster and Seamaster versions will provide you with a significant return on your investment. Since there is a significant demand for these two models, their value can rise on the second-hand market. When purchasing an Omega watch, you should also keep an eye out for variations like gold versions, function variants, and dial variants. They may increase the value of the luxurious watch on the resale market. If you are a new collector looking for affordable Omega watches, you can check out this blog here.

Ready to invest in luxurious timepieces? Make sure to buy the one that will give you great resale value and suit your personality. If you need repairs for your most-priced possessions, know that Ken Ross Jewellers can repair, maintain, and restore watches and all fine jewellery for you. Call us at (03) 9885 1833 for all your watch repairs and jewellery needs.

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